Ten years ago, I wrote an article that would end up being key to how Stéphanie and I would define our business. The article's title was Small is Beautiful, a Vision of Excellence with Fewer than 10 Employees. I was arguing at the time that micro-enterprises might be the most effective at delivering the most cutting-edge value to the market. Beyond that, it was also an open-ended discussion on how the common business acumen was pushing for growth, whereas I didn't believe "growth" was a mathematically correct answer to "how should a business perform?"
It's 2023, and an update is long due.
Here it is.
