🟢 Should you announce innovations to your market ahead of time?
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🟢 From drug discovery to virtual try-on shopping, what is Google telling us about AI?
Google’s I/O 2025 was brilliant, busy, and borderline unfocused. It might be a pivotal moment in its evolution, not because of a singular breakthrough, but because it exposes the reality of navigating this AI moment for big tech and the rest of the industry. Let's unpack this.
🟢 What should you learn from Apple's latest App Store debacle
In recent years, Apple hasn’t launched a premium EV, built a VR empire, or even lately managed to defend its App Store business model. You might not care why they’re struggling, but there are two lessons here for you.
🟢 Brainstorming never worked (and it's OK)
Brainstorming is the get-go ideation tool promoted in large part by US companies since the nineties or rock-star design companies like IDEO. Mostly? It doesn't work. Don't fret, let's see what you can do about it.