🟢 Pricing innovation

Digital has become such a force that we've become blinded and frequently fail to understand the core mechanisms at play. Sometimes though, these mechanisms cut both ways. Let's discuss how removing friction is critical to leverage digital and can also become toxic.

Today it's all about a more nuanced and practical discussion on how to apply innovation frameworks depending on which type of team culture you're dealing with. And because we never have much time in innovation, let's boil it down to three types of culture.

Direct-to-Consumer startups (DTC, or sometimes DTM for direct-to-market) were all the craze mid-2010s. Heralded by businesses like Casper, Away, or

I still feel that intrapreneurship is discussed as a very narrow and generic practice within corporate innovation circles, when it's a wide and proteiform continuum. Here I'll try to map a few iconic types of programs I have had to implement (or been involved with) since 2012.