🟢 Pricing innovation

In this series of articles for the summer, I explore the key differences between innovation during linear and relatively stable times and those like... now.

In this series of articles for the summer, I explore the key differences between innovation during linear and relatively stable times and those like... now.

Though many innovators claim to embrace risk, in practice, the vast majority treat it as a toxic spill, trying to avoid it. This series of articles explores the hidden forces of innovation: chaos, risk, and uncertainty, and how to leverage, not mitigate, them.