🟢 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
Latest
The tide went out, now Uber and others have to put on some pants
Since its inception in 2009, Uber has been the poster child of startups heavily subsidized by VCs to take massive losses until it's the last one standing. But thirteen years can be long for not making money, even for the most hardcore and aggressive capitalists. Throw a global
Self-driving is about perimeters of autonomy, not levels
I briefly touched yesterday on how John Deere embraced its side of the tech revolution in mobility by becoming a software-driven company (with some nasty side effects for its customers).
But their investment in tech might go far beyond what you'd expect...
In the late nineties, John Deere
Is right to repair Ford's blue ocean?
Not unlike an iPhone, most electric vehicles have been designed as a black box of reparability. Take the now iconic Tesla, and you'll find a hardware and software package deeply integrated (which is fantastic) with very few options (if any) to tune or fix something in it yourself.
"Blockchain Chicken Farm" by Xiaowei Wang 📚
For many years, from luxury to automotive markets, I've been patiently nudging a few large western corporations to consider how Tier III and IV cities in China were the future of their market.
FSG Originals | Blockchain Chicken FarmA New York Times Book Review Editors’ ChoiceFSG Originalsmore about author
🎙 Podcast on rupture innovation
A few days ago, François Capel
[https://www.linkedin.com/in/fran%C3%A7ois-capel-39440713/] was kind enough to
invite me on his podcast "Des étincelles pour changer le monde
[https://podcasts.apple.com/us/podcast/des-%C3%A9tincelles-pour-changer-le-monde/id1523310730]
".
He interviewed me about rupture innovation, how, in my
37signals, the mother of small-giant companies 📚
37signals is a software company founded 23 years ago in Chicago. It encountered a huge success with a team organization app named Basecamp (which they changed their company name to before reverting recently to 37signals), made some splash with Hey! their web-based email, stirred the App Store controversy, and many