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The shop that didn't need a website

The shop that didn't need a website

One of the shops in our cozy city of Haarlem sells high-end HiFi. As I pushed the door for the first time a few years ago, I was surprised at the really exceptional brands they had in store. The friendly owner was surprised too. He politely asked if I had

The digital native myth

The digital native myth

Today, a quick note for future reference as I still hear a lot of marketers still strategizing about "digital natives." The digital native demography is a common target of many incumbent companies trying to get more into digital. How to address the digital natives effectively has been the

An Amazon-like store without market awareness

An Amazon-like store without market awareness

Since a few months ago, the supermarket chain Aldi has been testing a fully automated checkout-free store in Utrecht and London (Aldi Shop & Go). This is a classic but always interesting move of prototyping at scale technology to understand how your market reacts to it and, most importantly, if

The U.S. army doesn't think VR is ready, either

The U.S. army doesn't think VR is ready, either

Being mostly bearish on VR, I'm still monitoring a few reasonably useful applications. Among them, there is the U.S. army Integrated Visual Augmentation Systems (IVAS) initiative, promising to equip the "soldier of the future" with enhanced capabilities such as: * Allowing soldiers in the back of

A fire chat discussion about tech, the U.S., Europe, design, and a few other things 📺

A fire chat discussion about tech, the U.S., Europe, design, and a few other things 📺

In 2019, I was having a 'fire chat" discussion as I was the host of the tech conference Blend Web Mix in Lyon (France) to debrief many of the topics that were addressed on stage for two days. And I know it's kind of old news.