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Game-changing innovation doesn't fit within stage-gate processes. It's not random either. It can be seeded, carefully grown and strategically harvested.

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Conflating brand and strategy?
November 3, 2023 by philippe in Weak Signals

Conflating brand and strategy?

Seth Godin was probably the first business author I read during my MBA who didn't feel like a theoretical physicist trying to build Ikea shelves. Although he could be blamed for the occasional airport literature, he's a brilliant raconteur capable of expressing complex ideas with brilliant...

Spotlight Weak Signals