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Game-changing innovation doesn't fit within stage-gate processes. It's not random either. It can be seeded, carefully grown and strategically harvested.

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🟢 My Big Technology Framework - Part 4. The bottleneck crunch
Members April 19, 2024 by philippe

🟢 My Big Technology Framework - Part 4. The bottleneck crunch

This follow-up to last week's discussion about the Romanesco effect concerns how all this suddenly ends up producing not hundreds or thousands of innovations out of an invention but mostly just a few—the big 'crunch' after the expanding cone of incertitude. 🟢 My Big Technology Framework...

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Market segmentation? It's mostly a bad idea
January 16, 2024 by philippe in Strategy

Market segmentation? It's mostly a bad idea

If you think about it, the very notion of segmentation is quite weird. Market segments are supposed to be specific sub-groups of customers sharing some common traits or qualities that will behave the same in regard to your product. It's convenient for marketers as it makes their work...

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