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Such narrative will work for a few years; even decades sometimes. But it doesn’t change the underlying complexity of the market. The narrative is not wrong per se, it’s a useful bias to explain a chaotic reality. These last decades, the most well-known narratives about innovation were based

In 2015, I was (poorly) rapping on how early stage ventures were systematically called “startups” because pretty much everyone has vested interests in labeling them as such. [https://www.icopilots.com/11760] We’re now in 2017 and there is always a deeply rooted misconception about what is a startup.

You have all seen this striking illustration of the platform shifts we lived this last decade: Uber owns zero taxi, AirBnB zero hotel, etc. Don’t we just forget that this is business as usual in the innovation playfield? One of the key reason we don’t see it as