An interesting exercise I'm currently going through is preparing a new class for an MBA program in Paris. The class is about 'Technology Trends.' To which I was about to add "whatever that means," but it's too dismissive.

New MBA class on key tech trends
An update for those of you interested as I will deliver a new class for Kedge’s MBA students in Paris/Shanghai about technology trends. Here’s the syllabus: How Key Technological trends translate into innovation (or not) Key Points The ambition of this course is for students to understand how emerging

Part of the idea of technology complying with a trending behavior is magical thinking. We want to believe that one of the most obvious disruption forces in the history of humanity makes some sense and obeys some sort of thermodynamics law. And it's not completely untrue, of course, but discerning how much technology behavior, from invention to market and social adoption, is rational is a very open-ended question.

But here's the challenge I'm facing: having to explain 'technology' to a group of executives from different horizons; where do I start? How do I delimit what can be plotted on a graph ahead of time, and what is pure randomness? Most importantly, if I have to boil down the main forces in play, how would I do it?

I've done this exercise a few years ago purely on digital technology, which is a very specific world. But now, going more broadly on 'tech' is a whole new ball game.

🟒 Fifty shades of digital
Digital, digital, digital! For most, it seems to be black magic, or worse, a concept so simple that everyone gets it now! Well, it’s neither (even if I’m not entirely sure about black magic). Let me share a framework on β€˜what is digital’ that I’ve been refining for a few years…

Making sense of all the buzzwords in digital and organizing a relatively simple logic around six key "levels" of digitization was quite complex and, in the end... quite effective.

So let me share where I'm currently at in modeling all this...