What’s A Computer

Apple asks shows “What’s a Computer.” Powerful reminder and smart marketing on how this object has evolved from what most of us still think it is… And astute paradox on the ‘pro’ suffix.

Published by

Philippe Méda

Philippe has been training about 200 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.