What’s A Computer

Apple asks shows “What’s a Computer.” Powerful reminder and smart marketing on how this object has evolved from what most of us still think it is… And astute paradox on the ‘pro’ suffix.

Author: Philippe Méda

Philippe has been training about 200 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.