The most common problem with innovation is that companies believe it should be customer driven. Related posts: The most common misconception about innovation Do you have an opposable strategy? The Innovation Framework 2020, A chance to reboot your innovation process? What’s Your Key Innovation Metric? Philippe Méda Philippe has worked with hundreds of startups since 2007, consulted for dozens of multinationals on rupture innovation and corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.
