Latest insights on social media
Let me share a very comprehensive and straight to the point presentation on the 2012 social media landscape:
The key insights are:
- The social media landscape is rather stable.
- Mobile is the perfect accelerator for social media usage.
- Consumers connect and interact with a limited set of brands.
- Consumers reach out to brands: we want to help you!
- New opportunities for brands to optimize conversation potential of customers.