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May
16
🎯 The fundamentals of opposable marketing

🎯 The fundamentals of opposable marketing

I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
9 min read
Apr
29
🔴 Building a proper innovation portfolio - Part 2

🔴 Building a proper innovation portfolio - Part 2

6 min read
Apr
15
🔴 Building a proper innovation portfolio - Part 1

🔴 Building a proper innovation portfolio - Part 1

Few corporations have been capable of transitioning from a pipeline to an innovation portfolio. We can blame well-known business books for oversimplifying the issues at stake, but also, the non-linearity of a portfolio strategy genuinely baffles most executives. Let's share some insights...
5 min read
Apr
11
🚔 As tech crosses the chasm

🚔 As tech crosses the chasm

A key innovation signal is when technology gets past a certain point of adoption with early adopters and finds a
2 min read
Mar
25
💣 The explore/exploit fallacy in innovation

💣 The explore/exploit fallacy in innovation

I'm encountering more and more this explore/exploit framework with the innovation departments of large corps. Explore/exploit means that
4 min read