⚙️ From business model to flywheel effect
If you read this blog – or better, if you've been working with us – you know that we frequently rely on
🎯 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
🔴 Building a proper innovation portfolio - Part 1
Few corporations have been capable of transitioning from a pipeline to an innovation portfolio. We can blame well-known business books for oversimplifying the issues at stake, but also, the non-linearity of a portfolio strategy genuinely baffles most executives. Let's share some insights...
🚔 As tech crosses the chasm
A key innovation signal is when technology gets past a certain point of adoption
with early adopters and finds a
