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About hiding your idea from the market

Innovation Mindset

About hiding your idea from the market

Philippe MédaMarch 8, 2017January 16, 2018

Only puny secrets need protection. Big discoveries are protected by public incredulity / Marshall McLuhan

Tagged Marshall McLuhan

Philippe Méda

Philippe has worked with hundreds of startups since 2007, consulted for dozens of multinationals on rupture innovation and corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.

philippe@icopilots.com

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Philippe MÉDA 🇪🇺@icopilots·

That exactly. I’ve found these elaborate discussions about the fine meaning of that curve, or this slight color hue change, a testimony of how much branding agencies are amazing at selling ponies for the price of unicorns.

Claire@clairestrickett

I’m sceptical of claims that a logo carries inherent meaning other than meaning it’s given by your experience of the brand. That is, I don’t think a font/colourway in its own right transmits meaning. If you have a good or bad experience (including comms) they give meaning to it.

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