And in the end, the game-changers are not the ones that understand Ford’s quote “When If I had asked people what they wanted, they would have said faster horses”… The game changers are the ones who make it understandable for their whole organization.
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
While being the uncontested leader in 2014, by 2020, Samsung had lost China entirely. From an 18% market share of
