Latest insights on social media

Let me share a very comprehensive and straight to the point presentation on the 2012 social media landscape:

The key insights are:

  1. The social media landscape is rather stable.
  2. Mobile is the perfect accelerator for social media usage.
  3. Consumers connect and interact with a limited set of brands.
  4. Consumers reach out to brands: we want to help you!
  5. New opportunities for brands to optimize conversation potential of customers.

Author: Philippe Méda

Philippe has been training about 200 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.