Totem Media has had the finger on the pulse on the Chinese market for quite a few years now. I never worked with them, but their insights on the evolution of China as a leading digital market are always spot on. Here’s an embed of their latest 148 page report covering key trends on:

  • Consumer spending/confidence
  • Brand ROI challenges
  • Opportunities in Lower Tier Cities
  • China’s changing media landscape
  • The growing importance of CRM
  • Livestream Selling, KOLs and branded video
  • Lessons to be learned from DTC brands

Here’s the full report:

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Tagged 2020, china report, digital china, marketing strategy, Totem Media
Philippe Méda

Philippe Méda

Philippe has been training about 200 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.
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