🔵 Cruising in chaos - Part 3, Reality check: Are you in the chaos zone?

In this series of articles for the summer, I explore the key differences between innovation during linear and relatively stable times and those like... now.

🔵 Cruising in chaos - Part 3, Reality check: Are you in the chaos zone?
Photo by Soheb Zaidi / Unsplash

The third discussion in this series is about the nature of chaos, or more precisely, how do you know you are in a chaotic market and need to adjust your tools, mindset, and innovation strategy?

Remember, in linear times, innovation feels safe, rational, and easy to explain to a boardroom. It’s the land of known knowns and known unknowns—territories we can explore with data, planning, and confidence. This is where most traditional innovation strategies live: roadmaps, KPIs, funnels, and “smart bets” on things we already partially understand. Business schools love this zone because success here can be taught, modeled, and replicated.

Now?

Now are different times.