Not sure that traditional innovation conferences can get there. Which means delivering focused keynotes in context of a) a specific market problematic and b) a specific company culture. Which is interesting for us and small consultancies in general I guess…
As a matter of fact, I also realized that I couldn’t find a single interesting innovation conference to attend this year as a guest (seems I’m not alone).
Truly the rarest resource we are looking for (as consultants who have been doing this gig for more than ten years) are not tools or methodologies. It’s staying on the edge of things and refreshing our point of view. Which is also what we end up selling to customers (methodologies are commodities).
Have you been to an innovation conference or a business event that didn’t plain suck recently? If so, please pretty please, give me a hint. : )