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Business Models of Digital Markets / part 1

I’m giving a 2 days course on the business models of digital markets, for the Master students in Digital Marketing of the International University of Monaco.

Next session will focus more precisely on specific digital business models and deconstruct them with students.

The IUM is a partner of the INSEEC Group, one of the largest French Educational Institutions with campuses in Paris, Bordeaux, Lyon and London, and a very active university. To my knowledge, this is really of the few master programs that really takes seriously digital marketing, with a full and comprehensive track dedicated to it.