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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

Apple Watch Series 1 - innovation copilots

Understanding the Apple Watch

Understanding the Apple Watch is hard. In September 2014, Jean-Claude BIVER, President of LVMH Watchmaking Division (Tag Heuer, Zenith, Hublot), famously said: This [Apple] watch has no sex appeal. It’s too feminine and looks too much like the smartwatches already on the market. To be totally honest, it looks

😱 Are we still learning anything new about startups, or are we just pretending from now on?

😱 Are we still learning anything new about startups, or are we just pretending from now on?

After years of working with every kind of startup program — read: incubators, accelerators, tech clusters, public tech transfer, universities, entrepreneurs’ networks, corporate platforms, and various EU initiatives — I keep asking myself: are we still learning anything new about startups? For early stage startups, there are basically only three things to

You’re not competing on products

You’re not competing on products

A powerful statement from Nintendo of America President and COO Reggie FILS-AIME about what business they are in and who they are competing against: He counted the exact number of minutes per day and said that outside of the time a consumer spends eating, sleeping, working, and going to school,

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The most common misconception about innovation

As many professionals in my field, I get this question a lot: « What is the most common misconception about innovation? » The short answer is that most of the time, innovation is discussed and operated as a single thing. It’s not. It’s a complex blend of diverse forms of

Do you have an opposable strategy?

Do you have an opposable strategy?

I have already published a few things about the notion of opposable marketing, which, to frame it, just asks the question: do you say something meaningful to your market? Being cost-efficient, having good quality, paying attention to customers, etc. All that means nothing. Because no one does the opposite of

iru world congress 2018

Meet me at the IRU World Congress 2018

I will be one of the round table speakers [https://www.iruworldcongress.com/speakers] at the IRU Wolrd Congress in Muscat, Oman, this November. New technology and business models: prosper or perish? The combination of automation, the “sharing economy” and decarbonisation objectives leads, among others, to the emergence of digital

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My Innovation Radar 2018 – Part 3, Chic and Mortar Retail

We have all witnessed how digital has transformed the retail market all across the planet. At first e-commerce, then Amazon and Alibaba platforms, then even more new entrants, more recently everyone is trying to jump in social media such as Instagram (courting young trendy « influencers »), etc. The consensus was that