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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

The sameness disease

Before I embarked yesterday on rewriting my article from 2017 on The fundamentals of opposable marketing [https://www.icopilots.com/the-fundamentals-of-opposable-marketing/], I initially just wanted to quote Tom Roach in one of his own articles called The stupidity of sameness and the value of difference [https://thetomroach.com/2020/11/

The tide went out, now Uber and others have to put on some pants

The tide went out, now Uber and others have to put on some pants

Since its inception in 2009, Uber has been the poster child of startups heavily subsidized by VCs to take massive losses until it's the last one standing. But thirteen years can be long for not making money, even for the most hardcore and aggressive capitalists. Throw a global

Self-driving is about perimeters of autonomy, not levels

Self-driving is about perimeters of autonomy, not levels

I briefly touched yesterday on how John Deere embraced its side of the tech revolution in mobility by becoming a software-driven company (with some nasty side effects for its customers). But their investment in tech might go far beyond what you'd expect... In the late nineties, John Deere

Is right to repair Ford's blue ocean?

Is right to repair Ford's blue ocean?

Not unlike an iPhone, most electric vehicles have been designed as a black box of reparability. Take the now iconic Tesla, and you'll find a hardware and software package deeply integrated (which is fantastic) with very few options (if any) to tune or fix something in it yourself.

"Blockchain Chicken Farm" by Xiaowei Wang 📚

"Blockchain Chicken Farm" by Xiaowei Wang 📚

For many years, from luxury to automotive markets, I've been patiently nudging a few large western corporations to consider how Tier III and IV cities in China were the future of their market. FSG Originals | Blockchain Chicken FarmA New York Times Book Review Editors’ ChoiceFSG Originalsmore about author

🎙 Podcast on rupture innovation

🎙 Podcast on rupture innovation

A few days ago, François Capel [https://www.linkedin.com/in/fran%C3%A7ois-capel-39440713/] was kind enough to invite me on his podcast "Des étincelles pour changer le monde [https://podcasts.apple.com/us/podcast/des-%C3%A9tincelles-pour-changer-le-monde/id1523310730] ". He interviewed me about rupture innovation, how, in my