When discussing innovation, pretty soon, we end up talking about marketing and branding. If you do something new that challenges the market, there's an embedded drive to be remarkable yourself by shaking the usual market codes. In 2003, Seth Godin wrote The Purple Cow and summarised many key principles. But as is often the case, we tend to forget that these principles are old. Even ancient, if you start to pay attention.
To end the week, here's a fantastic video about the Financial Times, and how it went with pink-colored pages.
The only question for you now is, are you pink enough?
