After Google this is now Microsoft that tries to wow us with their vision of the future, introducing Surface Hub 2. Past the obvious elegance and desirability of the product we have to ask if Microsoft will manage to regain its splendor. The strategy is now more and more obvious: if Google, Amazon, Facebook and Apple and first and foremost consumers companies (even some use consumers as products), will Microsoft be able to transform in an ubiquitous business platform?
To the credit of Satya NADELLA they already have started to tune down Windows as a core focus. But this is a slow refocus for now. One should ask if merging with IBM and rapidly adding payment solutions wouldn’t be the next logical step.
Or is it just about selling more Azure cloud solutions and Office 365?
[ Update ] June 4, 2018 – Just a few days after this article, Microsoft announced to have acquired GitHub for a cool $7.5 billion. The refocus might just be acccelerating…