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The value of design

The value of design

I'm not going to lie, it's been the better part of the last twenty years that I've heard designers complaining about how the industry doesn't recognize their value (or doesn't even understand what design is), and, on the other hand,
Philippe MEDA 20 Jan 2026

Rather than asking customers explicitly about feature X, Y or Z…ask, ‘What is the smallest or least complicated problem that the customer will pay us to solve?’

Philippe MEDA 15 Jan 2026
🟢 Leveraging the Problem Mindset

🟢 Leveraging the Problem Mindset

Philippe MEDA 14 Jan 2026
Of the European car industry as a proxy for our geopolitical woes

Of the European car industry as a proxy for our geopolitical woes

Philippe MEDA 05 Jan 2026
🎄 Our new Corporate Membership is live!

🎄 Our new Corporate Membership is live!

Philippe MEDA 20 Dec 2025
🟢 The “Véli” question: Can a 'good' idea become a market?

🟢 The “Véli” question: Can a 'good' idea become a market?

Philippe MEDA 17 Dec 2025
Why I'm not writing a business book

Why I'm not writing a business book

Philippe MEDA 12 Dec 2025
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