Totem Media has had the finger on the pulse on the Chinese market for quite a few years now. I never worked with them, but their insights on the evolution of China as a leading digital market are always spot on. Here’s their latest 148 page report covering key trends on:
- Consumer spending/confidence
- Brand ROI challenges
- Opportunities in Lower Tier Cities
- China’s changing media landscape
- The growing importance of CRM
- Livestream Selling, KOLs and branded video
- Lessons to be learned from DTC brands