A very effective acid test if you’re an innovator: Do you change the point of view of the market? A very effective pitch synopsis: Why and how do you change the point of view of the market? A very effective monetization strategy: How much is the change in point of view worth to the market? A very effective recruiting strategy: Do you want to change the market point of view with us? I think you get it.
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
