You’re not a startup…

You’re not a startup, you’re a buzz word for technology news.

You’re not a startup, you’re a logo for cities in pressing need for attractiveness credentials.

You’re not a startup, you’re a communication prop for corporations doing innovation-washing.

You’re not a startup, you’re a sign of entrepreneurial life for politicians in search of reelection.

You’re not a startup, you’re a case file that ticks or doesn’t tick, enough boxes for one of the so many European sub-commissions.

You’re not a startup, you’re a business without financial history that bankers don’t know how to deal with.

You’re not a startup, you’re a tax break for retired seniors playing business angels instead of buying a new Porsche.

You’re not a startup, you’re an investment opportunity for VCs seeking risks to leverage on the market.

You’re not a startup, you’re a telemarketing target for event organizers selling low-costs booths in soulless trade-shows.

You’re not a startup, you’re square meters occupied by an incubation program seeking public grants.

You’re not a startup, you’re a budget for consultants trying to sell their methodology.

You’re not a startup, you’re IP fees for technology transfer boards that don’t plan on understanding how you’ll change the market.

You’re not a startup, you’re a playground for corporate open innovation teams bored to death by their hierarchy.

You’re not a startup, you’re a clear conscience for a business school that pretends it doesn’t only format drones.

You’re not a startup, you’re students understanding that amazingly, the industry is clueless about what it’s doing

You’re not a startup, you’re one of the last chance that a multinational has to reconnect with its market.

You’re not a startup, you’re a team blessed without enough business acumen to kill right away a good idea.

You’re not a startup, you’re two guys with a bit of rage on the stupid state of a market.

You’re not a startup, you’re a possible relief for customers in pain, somewhere, somehow.

You’re not a startup, you’re a chance to beat technology’s hype and the consecutive, ever-present trough of disillusionment.

You’re not a startup, you’re the fear of Uber materializing in the eye of a sales senior vice-president.

You’re not a startup, you are the early stage of a sustainable, self-sufficient company that ends up deeply caring about its customers.