Interview – A change partner transforming HR at ING

For this fifth interview of a transformation leader, I met with Karin Parmentier. Do not be fooled by her French-sounding surname she is a straight talking, to the point, Dutch woman who developed her HR transformation expertise with Deloitte, and now with her own company and partners, she is transforming HR roles and practices in large organisations such as ING. Continue reading Interview – A change partner transforming HR at ING

How to build a McRib Strategy (Not)

I try to avoid talking mathematics when I address innovation strategy. As soon as I do it I’m victim of a very personal impostor syndrome (I’m not a mathematician) while realizing I’m going down deep, deep rabbit holes. As a matter of fact, when writing about Monthy Hall’s problems — which are key to understand uncertainty and innovation — I know I’m getting probably too technical.

Now I’m no mathematician, but I’m still a formally trained scientist. And one of the early mental model you integrate as such is to be deeply cautious about the difference in correlation and causation.

For all these reasons, I always find refreshing when others try to painstakingly try to reinject mathematical common sense for business executives. And, recently I read a delightful discussion on the McRib Effect:

Continue reading How to build a McRib Strategy (Not)

Are Internal Influencers The New Face of Your Marketing?

If you’re trying to understand how retail tries to adapt to an always-on, always connected customer base, US department stores are fantastic case studies. Macy’s, the largest of them, went probably through all the cycles of digital trends you can imagine. Specially when advertising was concerned.

In a dramatic recent turn of events, Macy’s started to strategically disengage from influencers campaigns, where high-profile Youtubers or Instagrammers would be paid to feature Macy’s products to their audience.

Continue reading Are Internal Influencers The New Face of Your Marketing?

On new mobility business models

When we arrived in the Netherlands two years ago, we adjusted our mode of life immediately. The key thing was to get rid of our cars. Who needs one if you live in Amsterdam? But this mobility paradise didn’t happen just because « Dutch love bikes ». There were actually many factors that were involved in the seventies to turn the country away from a car-centric future.

These lessons should be learned. As I am in an event on the southeastern coast of the Arabian Peninsula today, to discuss new mobility business models, it seems appropriate to remind us of a few things:

Continue reading On new mobility business models

Demystifying China Social Scoring System

I’ve seen and read lately a lot of  non-sense on how China is building a global surveillance network of its citizens through social scoring.  Truth be told, it is not a simple issue and I was glad to get myself a better perspective on what it means through Rogier CREEMERS summarizing his social research on the subject at  SMC050 conference in July 2018. If you’re a global company with retail business there or an investment firm, these are 36 minutes worth your time.

If you’re selling mattresses online, are you a startup?

We idealize startups as fast young (start-) fast-growing companies (-up) that innovate with new technology.

In real life, most of the startup you meet don’t grow fast. Fast could mean for any professional investor (not your garden variety of business angels) reaching for a first million euro in sales within two to three years. Such speed would require a team with startup experience entering the market in different cities in Europe, with a plan.

Mature teams. A plan. Aggressive soft landing strategies. Well, I’ve already wiped off the broad 90% of the startups you meet in incubators, acceleration programs, corporate incubators, technology transfer platforms, etc.

Continue reading If you’re selling mattresses online, are you a startup?

Your process is not my customer experience

Two weeks ago I had to rent a car from Hertz. It was one of the blandest experience I’ve had with a customer desk in a very long time. This is not a rant on Hertz or this particular team. I could guess that my customer experience by all their standards had been amazing. The process was smooth and I’m sure it checked all the quality control boxes, or customer satisfaction KPIs they had. I just tend to have an obsessive frame of mind in regard to building added value as a brand… or not.

But there was one thing that was absolutely baffling to me. Let me explain…

Continue reading Your process is not my customer experience