Search posts, tags and authors

Tailor-made innovation strategies for today’s and tomorrow’s market leaders.

What’s new?
Are you working on 80%-OK or 99%-OK problems?
August 29, 2024 by philippe in Toolbox

Are you working on 80%-OK or 99%-OK problems?

Another concept I’ve been mulling over this summer is the distinction innovators face between problems that can afford to be mostly solved (80%-OK) before delivering their core value and those that demand near perfection (99%-OK). Take self-driving cars, for instance. Back in 2018, I predicted they’d...

🟢 What's your corporate IETS ratio?
Members August 28, 2024 by philippe in Strategy

🟢 What's your corporate IETS ratio?

Just a quick 👋 while you are probably readying yourself for the 'back-to-school' period. (Sorry about that.) I'll be back posting my newsletter in its regular format, probably around mid-September. I'm not going to lie; pausing for a little bit of writing so much every...

The Splintering of the iPhone
August 25, 2024 by philippe

The Splintering of the iPhone

The iPhone experience in Europe is becoming more flexible and feature-rich, largely due to regulatory pressure pushing for greater consumer choice. Meanwhile, users in other regions, including the US, see fewer options. Europe is getting features like third-party app stores, custom browsers, and the ability to replace default apps, creating...

The long and painful history of GM with software
August 21, 2024 by philippe

The long and painful history of GM with software

In 2023, General Motors (GM) made a rather ambitious move for an incumbent automaker—ditching CarPlay and Android Auto in favor of rolling out its own proprietary software layer in partnership with Google. The decision was met with a collective groan from both industry insiders and everyday drivers, as it...

Google doesn't know what's the point of its consumer AI tools
August 6, 2024 by philippe

Google doesn't know what's the point of its consumer AI tools

Imagine you're one of the most advanced companies worldwide on AI technology and, at the same time, one of the largest, richest businesses on the planet with near infinite money for marketing and running ad campaigns. What would you pick as the perfect consumer use case for your...

Spotlight Hot Takes