Opposable marketing is a very powerful acid test for any business. Just look for a minute at a company webpage and you’ll get if they have something powerful to sell, or if they’re just pushing products out of the factories and hoping for the best.
I’ll be giving another Executive MBA class this week in Paris, which is an activity that I fairly enjoy — and if I may say so, my students too. Such three-days classes are usually very educative for me. They always keep me in touch with what most professionals keep on finding difficult to grasp in the logic of launching innovative businesses and sustaining them later on.
Continue reading “The fundamentals of opposable marketing”
In my just over fifteen years of working with entrepreneurs, I have met many profiles and for each individual comes different needs for support. A couple of years ago, I put together this typology, based on behaviours rather than personality for an acceleration program…
It is key to understand what type of entrepreneur an incubator is supporting in order to cater to their specific needs. Do they need to develop their awareness of opportunities or their capacity to engage with the right ecosystem? The profiles are based on 3 key families of behaviours which have been proved to be critical for entrepreneurs to succeed: Continue reading “What type of entrepreneur are you?”
A very effective acid test if you’re an innovator: Do you change the point of view of the market? A very effective pitch synopsis: Why and how do you change the point of view of the market? A very effective monetization strategy: How much is the change in point of view worth to the market? A very effective recruiting strategy: Do you want to change the market point of view with us? I think you get it.
We don’t see the future, but we seek patterns. When patterns don’t appear naturally, we invent them so that reality could fit our narrative about innovation.
Such narrative will work for a few years; even decades sometimes. But it doesn’t change the underlying complexity of the market. The narrative is not wrong per se, it’s a useful bias to explain a chaotic reality. These last decades, the most well-known narratives about innovation were based on the speed at which technology was changing the market. Interestingly enough, connecting technology and market change is also a narrative.
Continue reading “The role of power laws to build the future of innovation”
We’re talked some time ago about why you might not be a startup, but a different animal altogether. Let’s now try to check if you might be a startup…
In 2015, I was (poorly) rapping on how early stage ventures were systematically called “startups” because pretty much everyone has vested interests in labeling them as such. We’re now in 2017 and there is always a deeply rooted misconception about what is a startup.
Continue reading “25 Hints that you might be a startup”
You have all seen this striking illustration of the platform shifts we lived this last decade: uber owns zero taxi, AirBnB zero hotel, etc. Don’t we just forget that this is business as usual in the innovation playfield?
Continue reading “Keeping platform innovation in perspective”
I am very often questioned on why –my work being helping deliver innovation to markets– I don’t care for most innovation conferences.
I don’t either care so much for technology roadshows, prospective think tanks, and other events where the future is explained to the rest of us, while we frantically retweet catchy slogans of software eating the world. And for sure, I feel bad for European startups and tech giants feeling they have to attend the CES Las Vegas as the eye of the storm of it all. This is why, explained in the most perfect way:
Continue reading “Why I mostly don’t go to innovation conferences anymore”