Technology

Our perspectives on game-changing capabilities in different markets.

Shot on an iPhone pro

Post author By Philippe Méda
Post date January 13, 2020

A quick reminder that my thought-provoking question from 2017: When Star Wars will be shot on iPhone? is less and less provoking. This is now mainstream Apple marketing, where “shooting” means a movie and now just DSLR-quality pictures:

The original video…

And the making off…

We Are still a few years before iPhones become cheap mainstream movie producing tools for Hollywood, but Moore’s law (and whatever apply for camera sensors) is getting there fast.

Understanding technology power laws is hard. Using them strategically is even harder.

Also, note that when you want to market movie-making in a fully digital age, we’re not seeing Hollywood, but Beijing. (It’s still early, but: happy new year of the Rat!)

Tags moore’s law, power law, Shot on an iPhone

Technology

When technology does magic

Post author By Philippe Méda
Post date December 15, 2017

Phil SCHILLER discussing Apple AirPods:

At the surface level, it’s an incredibly simple product. But the reality is it’s actually an incredibly complex product to make. Each AirPod really is its own computer, running software and hardware. And those two computers need to deliver this very clear experience that you want, and they have to work together, because we’re very attuned to synchronisation in audio as a species. And so it has to work the way you want.

Spectacular innovation is not always about flashy new things like virtual reality or 3D printing. It’s sometimes about making complexity disappears and technology does magic.

It’s easy to dismiss such products at first as plain incremental improvements. But they bring something past just being unplugged. The change runs deeper. If in doubt, check how many Bluetooth headphones are currently struggling on the market… But also think about how FaceID is making passwords or even other forms of biometric authentication seem clumsy and heavy-handed.

This is linked to one of my keynote this year on « Invisible Technologies ».

Tags phil schiller, technology does magic

Events Technology

Un bref retour sur les 15 ans de Genopole

Post author By Philippe Méda
Post date January 26, 2014

Je participais mardi 21 janvier aux 15 ans de Genopole à Evry avec un rôle particulier, celui d’animateur de la journée. Rôle central mais très modeste, il s’agissait essentiellement pour moi d’assurer la fluidité de la journée avec les nombreux intervenants professionnels et politiques.

Tags Arnaud Montebourg, biotechnologies, culture de l'innovation, Genopole Evry, Pierre Tambourin

Business Model Innovation Strategy Technology

Microsoft réinvente t’il son business model avec les tablettes Surface ?

Post author By Philippe Méda
Post date June 20, 2012

Steve Ballmer a annoncé il y a deux jours l’arrivée de nouveaux produits Microsoft. Des tablettes Surface clairement positionnées pour reprendre la main sur un marché qu’Apple monopolise depuis avril 2010 (et si je me permets d’enfoncer une porte ouverte, enfin quelque chose d’intéressant sur le sujet, depuis les ineffables tables de bar high-tech produites jusque là).

Tags écosystème apple, innovation de business model, interface metro, microsoft surface, windows 8, xbox, zune flop

Business Model Innovation Technology

Innovation de business model : réduire au maximum

Post author By Philippe Méda
Post date December 12, 2011
3 Comments on Innovation de business model : réduire au maximum

Dans le travail de formation et d’accompagnement sur l’innovation de business model que je réalise pour les startups et les grands groupes, il m’arrive fréquemment de m’appuyer sur une forme d’innovation particulière. Celle de la réduction “au maximum” de l’offre client. Il s’agit d’une approche qui permet de pousser dans ses retranchements le porteur de projet, en le forçant à poser son idée de produit dans sa forme essentielle, dénuée de toute fioritures. Le bénéfice de ce travail est double :

Tags berg cloud, little printer, reduce to the max