Conflating brand and strategy?
Seth Godin was probably the first business author I read during my MBA who didn't feel like a theoretical physicist
Tired of playing innovation theatre? Shaken by a disruption? Seeking to leapfrog ahead of your market?
We can copilot _
🟢 An optimistic take on how AI could help laggards leapfrog ahead
🚨Trigger warning. This might be an optimistic view of technology. If you feel uncomfortable reading such a shocking take on
Will AI (finally) kill time-based businesses?
A very interesting article shared by one of my friends two days ago captured my attention 100%. The article discusses
Of narrow specialists vs. superficial generalists
As I'm working with some of you on launching a consulting practice without messing it up too much – the benefits
🔴 Consulting kickstart -4- Establishing the online Homebase
After the first three weeks of addressing heavy stuff, from your type of expertise to how-to price consulting, this week is much more straightforward and technical. It's about your website. And still, it might be where you'll feel the most challenged. The message? Stop worrying, and get out there!
🟢 The remarkable nature of Veblen Goods
The notion of "Veblen Goods" rarely appears, yet it describes products or services with a singular quality. In a nutshell,
🔴 Consulting kickstart -3- Pricing for value, not time
The third part of our 9-week journey of kickstarting your consulting business is certainly the most difficult to get to in real life. It's about pricing... your value. It's also the most transformative step for any consultant.
The only question about the future of virtual reality
Meta just launched a new version of their smart glasses that seems relatively decent from a technology standpoint (provided you're