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You’re not competing on products

You’re not competing on products

A powerful statement from Nintendo of America President and COO Reggie FILS-AIME about what business they are in and who they are competing against: He counted the exact number of minutes per day and said that outside of the time a consumer spends eating, sleeping, working, and going to school,

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The most common misconception about innovation

As many professionals in my field, I get this question a lot: « What is the most common misconception about innovation? » The short answer is that most of the time, innovation is discussed and operated as a single thing. It’s not. It’s a complex blend of diverse forms of

Do you have an opposable strategy?

Do you have an opposable strategy?

I have already published a few things about the notion of opposable marketing, which, to frame it, just asks the question: do you say something meaningful to your market? Being cost-efficient, having good quality, paying attention to customers, etc. All that means nothing. Because no one does the opposite of

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Meet me at the IRU World Congress 2018

I will be one of the round table speakers [https://www.iruworldcongress.com/speakers] at the IRU Wolrd Congress in Muscat, Oman, this November. New technology and business models: prosper or perish? The combination of automation, the “sharing economy” and decarbonisation objectives leads, among others, to the emergence of digital

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My Innovation Radar 2018 – Part 3, Chic and Mortar Retail

We have all witnessed how digital has transformed the retail market all across the planet. At first e-commerce, then Amazon and Alibaba platforms, then even more new entrants, more recently everyone is trying to jump in social media such as Instagram (courting young trendy « influencers »), etc. The consensus was that