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The simplest definition of innovation

My first MBA class a long time ago was about finance. I was explained that the simplest (and probably most accurate) definition of finance is « Money over time ». It struck me yesterday that the simplest definition of innovation is “ Customers over time”.

🤩 Are Internal Influencers The New Face of Your Marketing?

🤩 Are Internal Influencers The New Face of Your Marketing?

If you’re trying to understand how retail tries to adapt to an always-on, always connected customer base, US department stores are fantastic case studies. Macy’s, the largest of them [https://en.m.wikipedia.org/wiki/Macy%27s], went probably through all the cycles of digital trends you can

new mobility - innovation copilots - icopilots

On new mobility business models

When we arrived in the Netherlands two years ago, we adjusted our mode of life immediately. The key thing was to get rid of our cars. Who needs one if you live in Amsterdam? But this mobility paradise didn’t happen just because « Dutch love bikes ». There were actually many

china - innovation copilots

Demystifying China Social Scoring System

I’ve seen and read a lot of nonsense lately on how China is building a global surveillance network of its citizens through social scoring. Truth be told, it is not a simple issue, and I was glad to get myself a better perspective on what it means through Rogier

IRU World Congress Keynote

IRU World Congress Keynote

My IRU World Congress keynote in Oman is coming up next week on Nov. 6 Here is what I can share for now: These last few years have been quite hectic for many markets such as real estate or retail, where new entrants such as AirBnB or « older » new entrants

If you’re selling mattresses online, are you a startup?

If you’re selling mattresses online, are you a startup?

We idealize startups as young (start-), fast-growing companies (-up) that innovate with new technology. In Europe, most of the startups you meet don’t grow fast. And to be clear, fast would ‘just’ mean reaching the first million euros in sales within a year or two. Such speed usually requires

Your process is not my customer experience

Two weeks ago I had to rent a car from Hertz. It was one of the blandest experience I’ve had with a customer desk in a very long time. This is not a rant on Hertz or this particular team. I could guess that my customer experience by all