You’re not a startup…

You’re not a startup; you’re a buzz word for technology news.

You’re not a startup; you’re a logo for cities in pressing need for attractiveness credentials.

You’re not a startup; you’re a communication prop for corporations doing innovation-washing.

You’re not a startup; you’re a sign of entrepreneurial life for politicians in search of reelection.

You’re not a startup; you’re a case file that ticks or doesn’t tick, enough boxes for one of the so many European sub-commissions.

You’re not a startup; you’re a business without the financial history that a banker would know how to deal with.

You’re not a startup; you’re a tax break for seniors playing business angels instead of buying a new Porsche.

you're not a startup - icopilots

You’re not a startup; you’re an investment opportunity for VCs seeking risks to leverage on the market.

You’re not a startup; you’re a telemarketing target for event organizers selling low-costs booths in noisy, soulless trade shows.

You’re not a startup; you’re square meters occupied by an incubation program seeking corporate sponsorship.

You’re not a startup; you’re a budget for consultants trying to sell their methodology.

You’re not a startup; you’re an IP that technology transfer systems won’t consider as a potential social transformation.

You’re not a startup; you’re a playground for open innovation’s team bored to death by their hierarchy.

You’re not a startup; you’re a clear conscience for a business school that pretends it doesn’t only format drones.

You’re not a startup; you’re students understanding that amazingly, the industry is clueless about what it’s doing

You’re not a startup; you’re one of the last chance that a multinational has to reconnect with its market.

You’re not a startup; you’re a team without enough business acumen to kill right away a radical idea.

You’re not a startup; you’re two guys with a bit of rage on the state of a market.

You’re not a startup, you’re a possible relief for customers in pain, somewhere, somehow.

You’re not a startup; you’re a chance to beat technology’s hype and the consecutive, ever-present trough of disillusionment.

You’re not a startup; you’re the fear of Uber materializing in the eye of a sales senior vice-president.

Or, maybe — just maybe — you are the early stage of a sustainable, self-sufficient company that ends up deeply caring about its customers.

Published by

Philippe Méda

Philippe has been training about 200 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.