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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

The Slate Truck is, on paper, a masterclass in strategic Down-Selling

The Slate Truck is, on paper, a masterclass in strategic Down-Selling

While the automotive world chases premium margins and futuristic specs, Slate Auto has done the opposite: a barebones electric utility truck with no screen, no luxury features, and no pretense. Why is it a possible masterclass in business strategy? Glad you asked...

The 5 perimeters of "AI"

The 5 perimeters of "AI"

Instead of projecting the future of AI and speculating on how fast the technological roadmap will advance (or stall), it's far more effective to focus on understanding the specific perimeters in which AI can reliably operate today.

Jaguar is rebranding, taking no prisoners and everyone’s freaking out—good for them!

Jaguar is rebranding, taking no prisoners and everyone’s freaking out—good for them!

Jaguar has recently changed its logo: As you can imagine, since a few weeks ago every self-proclaimed brand expert, designer, and marketer is freaking out, endlessly explaining how the very conservative UK automotive maker bought by Tata in 2008 has just lost its soul. Even worse? They launched a teaser

Innovation groundhog day: Why corporations keep forgetting what they learn

Innovation groundhog day: Why corporations keep forgetting what they learn

Too many corporations treat innovation like a Groundhog Day loop—rotating junior teams every two years, erasing hard-earned insights, and wondering why nothing sticks. Unlike finance or R&D, innovation is rarely given the strategic continuity it needs to deliver real impact.

Mistral gagnant?

Mistral gagnant?

Just to follow up on the numerous exchanges I had about the NASDAQ yesterday and why Europe won't participate (not to mention win!) in the AI race: Take Mistral, the now (hopefully) famous French rock-star AI startup. They are still legally registered in France and, on paper, 75%