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philippe Philippe MEDA from Haarlem

Philippe has worked with hundreds of startups since 2007, consulted for dozens of multinationals on rupture innovation and corporate incubation. He also commits classes for MBAs in Paris and Shanghai.

1077 posts by philippe Author since 2008
McDonald’s hits the brakes on AI Drive-Thru Orders
June 17, 2024 by philippe in AI

McDonald’s hits the brakes on AI Drive-Thru Orders

Since 2021, and in close partnership with Microsoft, McDonald’s has been testing AI chatbots for drive-thru orders in about 100 locations. They just decided to pause this large-scale test. Why? Well, despite trail-blazing advancements with this technology, the small percentage of errors in AI systems has outsized consequences when...

Apple and AI, what's going on?
June 13, 2024 by philippe in AI

Apple and AI, what's going on?

Two days ago, Apple announced that it would integrate artificial intelligence deep into its mobile OS. They call it Apple Intelligence because, well, Apple has to be Apple. The headline is that Siri will get some IQ points back and will eventually act like what we expect from a standard...

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