Keeping platform innovation in perspective

You have all seen this striking illustration of the platform shifts we lived this last decade: uber owns zero taxi, AirBnB zero hotel, etc. Don’t we just forget that this is business as usual in the innovation playfield?

One of the key reason we don’t see it as business as usual, is that we take for granted the previous platforms. Having a network of railroads, highways, planes and container ships crisscrossing the world is part of the background. Having pervasive electricity, internet, GPS or hot water is as reliable as sunrise and sunset. Finding information, knowing what our friend, family, and business relations do pretty much in real-time –with video feed if necessary– holds no magic for us.

platform innovation

Platform innovation is business as usual. As such, sometimes really understanding the future of innovation is not so much seeing the future but just remembering where we come from, and how we got there.

Author: Philippe

After obtaining a PhD in biotechnologies, and working in a medical diagnostic startup, Philippe Méda has managed teams and companies in the medical and pharmaceutical industries for over fifteen years. Following an MBA in 2007 Philippe founded Merkapt, a consulting agency in charge of co-piloting innovation for startups and large multinationals, in Europe, and Asia. Since then he has been training 200 to 300 startups a year, consulted for dozens of multinationals on rupture innovation or corporate incubation, and was directly involved in more than 150 startups building their market fit and scaling up their business. Philippe also teaches innovation and business model design in key MBA programs in Paris and Shanghai and is now living in Amsterdam.