Keeping platform innovation in perspective

platform innovation

You have all seen this striking illustration of the platform shifts we lived this last decade: Uber owns zero taxi, AirBnB zero hotel, etc. Don’t we just forget that this is business as usual in the innovation playfield?

One of the key reason we don’t see it as business as usual, is that we take for granted the previous platforms. Having a network of railroads, highways, planes and container ships crisscrossing the world is part of the background. Having pervasive electricity, internet, GPS or hot water is as reliable as sunrise and sunset. Finding information, knowing what our friend, family, and business relations do pretty much in real-time –with video feed if necessary– holds no magic for us.

Platform innovation is business as usual. As such, sometimes really understanding the future of innovation is not so much seeing the future but just remembering where we come from, and how we got there.

Author: Philippe

Philippe has been training 200-300 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation, and was directly involved in more than 150 startups building their market fit and scaling up their business. He also teaches business model innovation in key MBA programs whether they are in Paris or Shanghai. And since 2017, Philippe is now living in Amsterdam, one of the best European business hub around.