The iPhone 7 tests your innovation mindset

Because you know what the iPhone is, you probably take it for granted and see it as a mere evolution of its initial inception in 2007.

iphone 7 - innovation copilots

So ‘the iPhone 7 is boring’ has become a recurring mantra.

We think that the phone has evolved into a Swiss-army knife device, but is still a phone. Doing so, we try to see the future in our rear-view mirror and focus on things that we can grasp easily; such as specifications. Is the device thinner? Is it as waterproof as another one? How is the screen quality?

google project ara - merkapt

Why is it not as innovative as this one?

Why not look at where the future is going steadily, year after year before we complain that tech acceleration has disrupted our complacent business?

As far as I’m concerned, this is the iPhone7:

iPhone 7 front - merkapt

Boring design.

iPhone 7 back - merkapt Ground-breaking imaging system.

apple faces - merkapt

Automated social tracking.


Leading entertainment platform.

No, seriously. 

macos sierra apple pay - merkapt

Biometric payment ecosystem. 

Siri Carplay - merkapt

Pervasive UI.

iPhone 7 beating the $6500 12-core Mac Pro in single-thread.Untethered raw computing power.

What’s next?

Transportation OS?

Energy provider?

Smart city ecosystem?

The future is anything but already decided; although it’s coming at you at a steady sixty minutes per hour. But as you stay put, some are already seeing where the future could be, and prepare it.

They may be right or wrong. They may be right and unsuccessful, or wrong and successful anyway. But one thing is sure, they see past phones form factor…

People who are really serious about software should make their own hardware. – Alan KAY

——- [UPDATE – Sept. 2016] 

Author: Philippe

Philippe has been training 200-300 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation, and was directly involved in more than 150 startups building their market fit and scaling up their business. He also teaches business model innovation in key MBA programs whether they are in Paris or Shanghai. And since 2017, Philippe is now living in Amsterdam, one of the best European business hub around.