Early Market Strategy Course

I’ve designed the next course for the Master of Global Innovation Management at the Aix-en-Provence IAE. The topic is “Early Market Strategy”. We will discuss such things as the myth of the first-mover advantage, what is a “new” or “early” market, and is there even such a thing ? Then, I will propose several strategies to set foot in such opening markets, where there isn’t yet any clear customer profile, how to manage uncertainty and risk while building your momentum, and finally how startups, SMEs and larger corporations have to adapt differently in this minefield.

Author: Philippe

After obtaining a PhD in biotechnologies, and working in a medical diagnostic startup, Philippe Méda has managed teams and companies in the medical and pharmaceutical industries for over fifteen years. Following an MBA in 2007 Philippe founded Merkapt, a consulting agency in charge of co-piloting innovation for startups and large multinationals, in Europe, and Asia. Since then he has been training 200 to 300 startups a year, consulted for dozens of multinationals on rupture innovation or corporate incubation, and was directly involved in more than 150 startups building their market fit and scaling up their business. Philippe also teaches innovation and business model design in key MBA programs in Paris and Shanghai and is now living in Amsterdam.