Business Models of Digital Markets / part 1

I’m giving a 2 days course on the business models of digital markets, for the Master students in Digital Marketing of the International University of Monaco. As a preview, this are the slides for tomorrow session:

Next session will focus more precisely on specific digital business models and deconstruct them with students.

The IUM is a partner of the INSEEC Group, one of the largest French Educational Institutions with campuses in Paris, Bordeaux, Lyon and London, and a very active university. To my knowledge, this is really of the few master programs that really takes seriously digital marketing, with a full and comprehensive track dedicated to it.

Author: Philippe

Philippe has been training 200-300 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation, and was directly involved in more than 150 startups building their market fit and scaling up their business. He also teaches business model innovation in key MBA programs whether they are in Paris or Shanghai. And since 2017, Philippe is now living in Amsterdam, one of the best European business hub around.

Comments are closed.