Latest insights on social media

Let me share a very comprehensive and straight to the point presentation on the 2012 social media landscape:

The key insights are:

  1. The social media landscape is rather stable.
  2. Mobile is the perfect accelerator for social media usage.
  3. Consumers connect and interact with a limited set of brands.
  4. Consumers reach out to brands: we want to help you!
  5. New opportunities for brands to optimize conversation potential of customers.

Author: Philippe

After obtaining a PhD in biotechnologies, and working in a medical diagnostic startup, Philippe Méda has managed teams and companies in the medical and pharmaceutical industries for over fifteen years. Following an MBA in 2007 Philippe founded Merkapt, a consulting agency in charge of co-piloting innovation for startups and large multinationals, in Europe, and Asia. Since then he has been training 200 to 300 startups a year, consulted for dozens of multinationals on rupture innovation or corporate incubation, and was directly involved in more than 150 startups building their market fit and scaling up their business. Philippe also teaches innovation and business model design in key MBA programs in Paris and Shanghai and is now living in Amsterdam.