Latest insights on social media

Let me share a very comprehensive and straight to the point presentation on the 2012 social media landscape:

The key insights are:

  1. The social media landscape is rather stable.
  2. Mobile is the perfect accelerator for social media usage.
  3. Consumers connect and interact with a limited set of brands.
  4. Consumers reach out to brands: we want to help you!
  5. New opportunities for brands to optimize conversation potential of customers.

Author: Philippe

Philippe has been training 200-300 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation, and was directly involved in more than 150 startups building their market fit and scaling up their business. He also teaches business model innovation in key MBA programs whether they are in Paris or Shanghai. And since 2017, Philippe is now living in Amsterdam, one of the best European business hub around.