I’ve had a long-lasting reflection on luxury and technology. This very slippery subject is somehow fascinating because we instinctively understand why an Android tablet is anything but luxury; it’s not so easy to pin point why Apple couldn’t get there.
There is no denying that the younger the demographic is, the newest the technology should be. And whatever your age, when you love technology there is no way to escape the endorphin rush coming from unpacking a new gadget. And that’s fine. But getting older we progressively shift our values away from short-term.
Continue reading “Can iPhones have a soul?”
After launching our consulting business in 2007, we finally moved to Amsterdam and made a soft reboot of our activity to better adjust to our lifestyle. After 10 years of consulting, these are 12 things we learned and we still focus on.
My good friend Stéphane (and sometimes partner in crime) has made a remarkable two-part blog about his “post-mortem” of four years of consulting. This is only in French though, but hurry up and Google-translate it. I don’t think we would change a word to it. Of course, if ‘post-mortem’ is probably not the right term when you have had such success at launching a new consultancy as he had, the idea was challenging enough that we decided to follow-up. Continue reading “12 Things we learned in 10 years of consulting”
Culture eats strategy for breakfast. -Peter Drucker
Most industries seem to have a weak epiphany realizing that it’s maybe not about the product anymore, but service is important. And trendy topics such as the experience (or value) economy bloom right and left. Should hotel chains invest in Hospitality as a Service? Or, ain’t that all very old news?
It’s not about product or service anymore. It never was. Since the beginning of times, every transaction has always been both a product and a service. But you might be confused because finance is still looking hard at Capex versus Opex and that’s fair. Tax people might also still lag behind and account for VAT, investment, and transfer of ownership in different ways, but why would that mean that your customers should care?
Continue reading “It’s not about product or service anymore”
Only puny secrets need protection. Big discoveries are protected by public incredulity. – Marshall McLuhan
Checking for opposable marketing is a very robust acid test for any business. Just look for a minute at a company webpage and you’ll get if they have something real to sell, or if they’re just pushing products out of the factories and hoping for the best.
I’ll be giving another Executive MBA class this week in Paris, which is an activity that I fairly enjoy — and if I may say so, my students too. Such three-day classes are usually very educative for me. They always keep me in touch with what most professionals still find difficult to grasp in the logic of launching innovative businesses and sustaining them later on.
Continue reading “The fundamentals of opposable marketing”
A very effective acid test if you’re an innovator: Do you change the point of view of the market? A very effective pitch synopsis: Why and how do you change the point of view of the market? A very effective monetization strategy: How much is the change in point of view worth to the market? A very effective recruiting strategy: Do you want to change the market point of view with us? I think you get it.