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Is Vision Pro the most expensive A/B testing on the planet?

Is Vision Pro the most expensive A/B testing on the planet?

It hit me yesterday. We're used to seeing Apple launching a V1 product, not completely knowing what will be the killer app and fishing for the market's return. The iPad is a relative failure from this point of view (after years of trying to use it

Who wants to fuel Apple's critical mass?

Who wants to fuel Apple's critical mass?

Here is an interesting bit of news today if you want to understand better how digital platforms tick: following up on Netflix, YouTube (Google), and Spotify won't lift a finger to help Apple launch their new VisionPro mixed-reality headset next month. YouTube, Spotify, and some other popular apps

An update on the state of VR...

An update on the state of VR...

From Victoria Song after previewing extensively the new Apple Vision Pro: I kept replaying the demo over in my head. I know what I just saw. I’m just still trying to see where it fits in the real world. From yours truly two years ago when the Metaverse was

The clearest signal about EV becoming mainstream? Mercedes is getting into charging networks

The clearest signal about EV becoming mainstream? Mercedes is getting into charging networks

One of the simplest level-ups you can have when trying to develop a strategic mindset is understanding the difference between a product and a business model. And when I say simple I might be a tad optimistic. Here's an example in the automotive market: if you want to

Market segmentation? It's mostly a bad idea

Market segmentation? It's mostly a bad idea

If you think about it, the very notion of segmentation is quite weird. Market segments are supposed to be specific sub-groups of customers sharing some common traits or qualities that will behave the same in regard to your product. It's convenient for marketers as it makes their work