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Cars and the hydrogen engine? It's not about the technology dummy!

Cars and the hydrogen engine? It's not about the technology dummy!

I know I will have to stop writing about the automotive sector in Europe as I'm getting tired and sad about how they've been checking all the wrong strategic boxes for over a decade. And yet, although I feel we hit rock bottom, they seem to

Did Apple drop the ball with the Vision Pro launch? (Yes.)

Did Apple drop the ball with the Vision Pro launch? (Yes.)

Although I must say I'm not very interested in Apple's latest device for many reasons I explained before, I'm still discussing it with many of our customers. This will pass, but for now, undeniably, the Apple Vision Pro is a huge question mark for

🟢 Dealing with uncertain times: Real Options

🟢 Dealing with uncertain times: Real Options

I recently discussed with a friend who has been involved in different corporate innovation centers for many years about the many ways proper optionality can be built. And he was telling me how he was going back to Real Options strategy (I capitalize 'Real Options' because it'

Apple Vision Pro, a smart poisoning of the well?

Apple Vision Pro, a smart poisoning of the well?

The consensus is not a surprise: everyone is waiting for Moore's law to kick in and make this device wearable. The hiccup is that we're talking about Moore's law as the one about microchip power, but other tech power laws about battery size (Koomey&