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Apple headset won't be an iPhone moment

Apple headset won't be an iPhone moment

Everyone trusts Apple will announce a mixed reality (XR) headset this week. A pair of goggles that will allow you to switch from VR to AR seamlessly. I'm quite incapable of seeing the appeal. And yes, I believe I do understand quite a few of the strategic intricacies

Artificial intelligence is a terrible shorthand

Artificial intelligence is a terrible shorthand

For decades Ted Chiang has been my favorite living science-fiction writer. Winners of numerous Hugo and Nebula prizes (Nobel and Pulitzer for SF writers), he's always been writing at the intersection of hard technology and philosophy. No dudes fighting with physics-defying lightsabers and spaceships going vroom in the

NVIDIA, a masterclass on focused directionality

NVIDIA, a masterclass on focused directionality

I've been following NVIDIA for quite a few years as a company that initially pivoted from a hardware manufacturer for gaming PCs to a major player in computer graphic calculations and then a leading force in computational AI. And I initially thought that NVIDIA might become a trillion-dollar

A credible tease of Apple VR?

A credible tease of Apple VR?

In just a few days, we'll know if Apple mixed reality goggles is a dead or live Shrödinger's cat. My bet consistently was against such a launch as there is no content nor problem to solve, and Apple never enters a market first. Or when they

Advertising is the tax you pay for being unremarkable

Advertising is the tax you pay for being unremarkable

In a seminal keynote from 2011, Robert Stephens, founder of Geek Squad, became instantaneously famous – or infamous, depending on your current job description – by stating that advertising is the tax you pay for being unremarkable. The keynote is all over the place and more a stream of consciousness rather than