Sign in Subscribe

Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

An update on the state of VR...

An update on the state of VR...

From Victoria Song after previewing extensively the new Apple Vision Pro: I kept replaying the demo over in my head. I know what I just saw. I’m just still trying to see where it fits in the real world. From yours truly two years ago when the Metaverse was

The clearest signal about EV becoming mainstream? Mercedes is getting into charging networks

The clearest signal about EV becoming mainstream? Mercedes is getting into charging networks

One of the simplest level-ups you can have when trying to develop a strategic mindset is understanding the difference between a product and a business model. And when I say simple I might be a tad optimistic. Here's an example in the automotive market: if you want to

Market segmentation? It's mostly a bad idea

Market segmentation? It's mostly a bad idea

If you think about it, the very notion of segmentation is quite weird. Market segments are supposed to be specific sub-groups of customers sharing some common traits or qualities that will behave the same in regard to your product. It's convenient for marketers as it makes their work

Apple VisionPro is launching next month, and we still don't know why

Apple VisionPro is launching next month, and we still don't know why

Apple is going forward with launching their mixed reality headset in February. Still no clear use case, still no precise demographics. That tech enthusiasts will buy it makes no doubt, but they are called innovators and early adopters for a reason: they're not the core market. And Apple

Why is Siri still so dumb?

Why is Siri still so dumb?

As most of you have probably been using ChatGPT for a while now, you have become accustomed to giving very elaborate commands to this tool. In contrast, you probably couldn't avoid being stupefied by how much Siri or Alexa are still limited. Relatively simple commands involving two or