Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.
Strategy
If you think about it, the very notion of segmentation is quite weird. Market segments are supposed to be specific sub-groups of customers sharing some common traits or qualities that will behave the same in regard to your product. It's convenient for marketers as it makes their work
AI
The very successful "Platformer" newsletter from Casey Newton (270,000 subscribers) leaves Substack for the nonprofit, open-source Ghost platform. Why Platformer is leaving SubstackWe’ve seen this movie before — and we won’t stick around to watch it play outPlatformerCasey Newton Having transitioned our much more modest online
You know I'm monitoring quite a few weak signals in various markets. If I'm not a prospectivist, futurist, or even a trend analyst, it's something I trained into a long time ago as it allows me to feel out for long-term changes in a
Apple is going forward with launching their mixed reality headset in February. Still no clear use case, still no precise demographics. That tech enthusiasts will buy it makes no doubt, but they are called innovators and early adopters for a reason: they're not the core market. And Apple
AI
As most of you have probably been using ChatGPT for a while now, you have become accustomed to giving very elaborate commands to this tool. In contrast, you probably couldn't avoid being stupefied by how much Siri or Alexa are still limited. Relatively simple commands involving two or
Hot Takes
The New York Times has launched legal actions against OpenAI and Microsoft to claim copyright rights on how ChatGPT was trained. This is not the first trial in that regard, but it promises to be momentous as it will mostly establish jurisprudence in the U.S. for what can be
Weak Signals
Influencers being replaced by AI is the least surprising thing about our current times. The final evolution of an always-on public figure frenetically posting more or less doctored pictures of products, places, and events with carefully curated comments was always a bot. For the brands, it also means unmitigated control
My discussion about China's rise as a leading tech and industrial superpower is not new. Bundled with this discussion is the fact that the way Chinese companies compete with European and American incumbents is complicated as they don't see markets as if they were lagging twenty
Hot Takes
While we were enjoying Christmas and the end of the year, Richard Branson decided to put Hyperloop out of its misery and declare it officially dead. Despite buying through $450 million in venture capital since 2014 and volumes of hype (remember going from LA to San Francisco in less than
Newsletter
This is the time to pause, rest, and oxygen our minds away from work. I will restart the newsletter in January. If you're not yet away with your family and friends, you still can do a few things: * Past editions of the newsletter you might have missed are
Weak Signals
I was discussing with a customer in the luxury market what makes luxury "luxury." It's a discussion I always find fascinating as there is no hard definition for this huge economic sector. If you don't mind me going down this rabbit hole, this is
Hot Takes
While the U.S. Congress is doing whatever, the European Union has reached a comprehensive deal on AI regulation for generative AI tools like OpenAI's ChatGPT and Google's Bard. The first key point imposed on the tech sector is about safeguards and exemptions on faces live