Risks are getting weirder; here are the Grey Swans
As someone dealing with risk and uncertainties as the fuel of my
Strategy
How to get from insight to market in a complex, sometimes chaotic, fast-moving world.
Who wants to fuel Apple's critical mass?
Here is an interesting bit of news today if you want to
🟢 How far can you lock in customers? The HP case
After about 25 years in various positions, I'm still surprised
Market segmentation? It's mostly a bad idea
If you think about it, the very notion of segmentation is quite
🟢 The year you'll know about BYD
My discussion about China's rise as a leading tech and
🟢 How to disrupt long-cycle markets, the Anduril case
For those of you, my readers, who are innovation actors in long-cycle
🟢 Medness, the missing healthcare market
As someone working in the healthcare market, as well as tech gadgets
Conflating brand and strategy?
Seth Godin was probably the first business author I read during my
🟢 In defense of Kodak...
I always found quite lazy the view on how Kodak failed despite
🟢 Innovation and farming luck 📚
A recent LinkedIn post reminded me of an old book that was
🟢 How business moats work and why they might change forever
Invariant predictions
This is an updated version and translation of "De l'utilité des predictions invariantes" written back in August 2008.